With the Greater the RISKS You Take In Life, the Greater the REWARDS You Stand to GainThe Alpha male is a risk taker. He takes the necessary risks to get what he really wants in his life. His risks are proportional to the level of achievement and fulfillment he wants in his life.
Many less dominant and Beta males have little chance of getting what they really want in life because they are not taking enough risks. Or, they are not taking big enough risks. The greater the risks you take in life, the greater the rewards you will usually enjoy. Your ability to take risks will be a piece in putting together your MANformation puzzle. Let’s face it, if you never put yourself in a position to win big, you’ll have absolutely no chance of winning big.
There’s a price tag for everything in life worth having. The bigger the prize you are after, the more it costs. The unfortunate part about taking risks is you may pay an outrageous price for success—and have no guarantees the goods will ever be delivered.
I remember when I was an ambitious, hardworking 19-year old employee at the grocery store. One day, I was mapping out my financial future while putting cans of motor oil on a display. “By the age of 27,” I said to myself, “I will be earning $100,000 a year.”
That was a nice goal to have, but how in the world did I ever expect to do that? Even if I was promoted up the ranks at a rather quick pace (which I was) and I became a store manager at the relatively young age of 27 (which I was as well), how did I ever expect to be earning $100,000? The manager’s position—even including a great bonus—would only earn about $75,000. In the job I was working, how did ever think I was going to earn more? The only way I was going to earn $100,000 by the age of 27 was to get off that track, take some risks, and do something else for a living. What was I thinking at the time?
As you make your MANformation and transform into the man you really want to be, there will be just as much discomfort and anxiety as excitement and satisfaction during your journey. The good and bad feelings are directly proportional—if you are really stretching yourself.
It’s up to you to control your emotions during both the good and bad times. It’s up to you to choose which emotions you will focus on—they are all always present. Risk taking may seem unfair and uncomfortable at times, but this fact is undeniable: Behind every awesome and fulfilling victory lies the possibility of gut-wrenching pain and devastation.
As I stated before, if you want to win big you stand the chance of losing big. The two are directly proportional. That is, if you are going for what you really want—and not settling for less based on your fears.
If you want the great position in your company, you may have to work for years climbing the corporate ladder and endure all the office politics that come with it. You’ll need to deal with the heartache, pain, ups and downs, and victories and defeats along the way—with no guarantee you will ever get that sought-after position. If you want a relationship with a special person, you’re going to have to ask that person with all the incredible qualities you really want out on a first date. Even though she might reject you on the spot, you’ll never go out on a date at all until you approach the object of your desire in some way.
The Alpha male is courageous. Courage is what you’ll need to take the risks essential for success. Courage is a character quality you must constantly use and refine to achieve what you want at the level you want.
Courage is the antidote for fear. There is nothing wrong with feeling the emotion of fear. In fact, I am fearful on a fairly regular basis. What will determine your level of success is what you ultimately do and do not do when that inevitable fear is present.
One other point: Risk only what you are prepared to lose. Whether what you lose is time, money, a job, a business deal, rejection, or emotional security, it doesn’t matter. That’s why they call them risks and not “sure things.”
What every man is willing to lose in any particular situation is different.
The Alpha male is more willing to “roll the dice” and lose his time, money, a job, a business deal, rejection, and emotional security because he is confident that he can put himself in a position to win at a much greater level than his current status.
The Alpha male is confident that risking losing his time will earn him even more time to do the things he really wants to do in the future. Risking losing his money now will earn him 100 times more money in the future. Risking giving up his current job will lead him to a more fulfilling job with more pay or even lead to creating his own business. Risking losing a business deal will make that business deal three times as beneficial to him. Risking losing some of his pride and being rejected will lead to him being a situation that he always dreamed of being in someday. Risking losing emotional security to get to a place of absolute fulfillment instead of settling for what barely satisfies him.
The Alpha male understands that risk-taking takes practice. The more he practices taking risks, the easier it becomes for him to take them.
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Read What Men Just Like You Have to Say About "The Mindset and Actions of a Powerful Alpha Male Leader" Audio Seminar Course
“Skip La Cour's messages in ‘The Mindset and Actions of a Powerful Alpha Male Leader’ are insightful, poignant, and thought provoking. I find myself listening to each session multiple times for fear of missing something and the internal desire to drive home these life-changing concepts. The first session alone was worth the price of admission!”Greg Phelps, CFP, CLU, AAMS
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